Nasty Gal Brand Ambassadors Model Staffing Services
Nasty Gal is known for bold, fashion-forward style that speaks directly to a young, trend-driven audience. When the retailer opened a new boutique in Santa Monica, they needed brand ambassadors who could bring that same energy to the streets. Runway Waiters supplied a team of agency-signed brand ambassadors skilled in street-level promotion and direct customer engagement.
Professional Brand Ambassador Staffing In Santa Monica
Whether you’re launching a new retail location or driving foot traffic to an existing store, our brand ambassadors bring the approachable, on-brand energy that turns passersby into customers.
For the Nasty Gal opening, our team worked the streets surrounding the new boutique, engaging shoppers directly instead of relying on the store alone to draw attention.
The Staffing Challenge
A quiet grand opening was not going to cut through the foot traffic of a busy shopping corridor like Santa Monica. Nasty Gal needed a visible, outgoing presence that could reach people before they ever walked past the store, someone able to represent the brand’s fashion-forward identity while striking up genuine conversations on the spot.
Brand Ambassadors In Action
Runway Waiters placed a team of six brand ambassadors throughout the streets surrounding the new location. Each ambassador was selected for their look and their ability to connect naturally with strangers, a core skill for street team work.
They approached passersby, started conversations about the new store, and handed out coupons and flyers to encourage same-day visits. Our ambassadors are trained to read a crowd and adjust their approach, keeping every interaction friendly rather than pushy.
Trade Show and Convention Models
To take your marketing initiative to the next level, trade show and convention models offer direct and personal customer interaction that can make your brand more appealing. We train our models to field questions from customers, journalists, bloggers, and more. The responsibilities our trade show models typically perform include:
- Demonstrating products
- Engaging the audience and fielding their questions
- Handing out brochures and advertisements
- Increasing brand awareness with coordinated outfits and T-shirts that represent the brand
The Results
The street team drove steady foot traffic to the new Nasty Gal boutique throughout the day and gave the brand a visible, friendly presence across Santa Monica, the kind of grassroots buzz that a traditional in-store opening alone would not have generated.
Contact Runway Waiters Today
If you have a specific look in mind for your event, you can search our model database to get a sense of our roster. Once you decide to move forward, our simple booking process makes it easy to reserve your event date. Once we receive a signed contract and payment, we will send you a lookbook or headshots for your approval.
At Runway Waiters, we are dedicated to customer service, and we are always available to answer your questions and help address any event challenges that may arise. For more information about our brand ambassador and street team staffing services, contact us online today.