Modeling

Traits Every Promotional Model Should Have

promotional model

Promotional models are being used more and more to generate consumer’s attention and be live spokespersons for a brand or product. Think of promo models as walking commercial advertisements that can engage with new customers and bring a product to life.  In real-time, people can be face-to-face with a person who captures their attention and can help them understand a product better. 

Sounds easy enough, right? However, promotional models are more than a pretty face that repeats a few speaking points. To effectively emulate a product or brand, promotional models need to encompass a few necessary traits to ensure that they’re being a positive reflection of the brand that they’re marketing.

Personality

To be a promotional model, various personality traits are necessary to be a successful representative. You’ll need to be comfortable speaking to people of all ages and backgrounds while doing so in a way that captures their attention. Promotional models need to leave a positive impression on their customers and in order to do so, they need to be:

  • Outgoing – Being shy won’t work with this job as you’ll need to take initiative and go up to people you don’t know to promote something. Walking up to strangers with a smile and a simple “Hello” is a major part of this job, so an outgoing personality is a MUST!
  • Confident – Promo models must be confident in the way they speak and carry themselves. Being self-assured will help you not only attract customers but will also paint the product in a positive light. Self-doubt and insecurities can come off as you not believing in not only yourself but the product that you’re marketing. Confidence is key!
  • Friendly – You can have all the confidence in the world, but if you’re not speaking in a friendly manner with a smile, then that confidence may be taken negatively. You WANT people to talk to you.  Ensure that you’re smiling and being friendly and approachable. Be the enjoyable acquaintance they never knew they needed!
  • Energetic – No need to down five cups of coffee, but you will need to have been able to put some umph behind that personality of yours.  Talking to people all day about the same topic of discussion starts to become a bit redundant. Remain energetic from beginning to end, you’ll not only feel better about yourself, but the day will fly by. Time flies when you’re having fun, after all!

Professionalism

You’re not only representing a brand, but you’re also representing yourself. To be a successful promotional model, you’ll need to ensure that you’re acting professionally. With every single job you have, you want to ALWAYS be on time, that’s a given, but you’ll also want to be well prepared.

What does that mean when it comes to promotional models? Well, if you’re marketing a product, you should know all of the information about the product so you’re able to discuss it with customers throughout the day. Having full knowledge of the product is VERY important. The more you know about the product, the more you will be able to pivot conversations into discussing its benefits and answer any questions people may have.

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Reliability and adaptability are also key to being a successful and professional promotional model. People want to know that when they hire you they can feel confident that you will show up and be a pragmatic addition to the team. You’ll be on time, know the product, and be a constructive addition to the team – no one wants to pick up anyone else’s slack throughout the day.

Professionalism also means that you can adapt and be flexible if needed and handle possible stressful situations with a sense of ease. Dealing with a variety of people can sometimes entail dealing with some more difficult personalities. However, if you can remain calm and professional, you will be able to handle any situation with a smile and a constructive attitude. Remember, this is a customer service job after all, so being able to endorse a product while being a professional in all areas will be critical in being hired back on for future projects.

Appearance

As the visual representation of a product, promotional models need to ensure that they’re presentable. You never want to look like you just rolled out of a Pilates class and decided to set up shop and ramble on about a product. You want to look like you put some effort into your appearance (which is also a part of being a professional), so arrive looking clean, put together, and well-groomed.

Each company may ask that you do something different with your hair or makeup to emulate their product based on their brand, so always make sure to read over their specific details or ask what you can do to market their product accordingly. Certain brands may call for a sleek ponytail and a red lip, while others may want beachy waves and a more natural look – Always pay attention to those specifics as they’re important factors in marketing their product.

As a promotional model, you are going to be leaving an impression on many people throughout the day and the first thing people will notice will be the way you present yourself. Ensure that you are mirroring whatever brand you are promoting esthetically through your looks and appearance. 

Conclusion

So, there you have it! If you want to become a promotional model, there are a lot of important traits that you need to possess to make people want to continue hiring you again. The above traits can also be transferred to just about any other job when it comes to working with people, so it’s important to work and build upon these traits everywhere you go.