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A Brand Ambassador is the friendly face that represents a brand at an event. Brand Ambassadors are able to effectively communicate about the product that they are essentially marketing in real time. In order to be a Brand Ambassador, you need to have confidence speaking with people about a product or service and effectively market with a friendly, outgoing demeanor. Brand Ambassadors are paid and can make anywhere between $30- $100/hour for being a spokesperson at an event or activation of a product/ service.
Street Teams are essentially Brand Ambassadors that are located outside of an event or activation helping to promote and market a product or service. They assist in creating more foot traffic to stop and learn more about a product and also help to bring in more guests to activations or events. Street Teams can hand out brochures or free samples and help represent a product or service.
A Trade Show Model is a promotional model that helps market a certain brand or product at a trade show. Trade Shows bring together various companies to show off their latest and greatest products, so having a person on site that can represent that and answer questions to guests is a helpful way to bring more foot traffic to a company’s trade show booth.
A Promotional Model is someone that is placed within an event or activation to market. Essentially, think a Promotional Model as a commercial actor/ actress that is able to represent a brand and discuss it in real time at an activation.
Benefits of Trade Shows include optimizing one’s experience with interactive marketing. Having people able to answer any questions about a new product face to face is a better way to create a lasting experience around that product, which in turn, creates a lasting impression with a customer. Impressions, then of course, lead to repeat buyers and hopefully word of mouth marketing.
Bartenders are hired through production companies or catering teams to bartend private events usually through staffing agencies. It costs anywhere between $50- $100/ hour for a private bartender based upon skill and where you would be staffing them from. Bartenders make a set rate based upon their staffing company and then are able to pocket any tips from guests at a party, so they’re able to make a decent amount of money for a private event. Depending on the skillset of the bartender, bartenders are able to set-up and break down their bar as well as pour wine and beer or create an assortment of mixed drinks. For a party of 100 guests, 1-2 bartenders would need to be hired as well as a Bar-back to assist in replenishing ice and other bar necessities.
Event Models, or Promo Models as they are oftentimes also referred to, are models signed with a modeling agency that work for a staffing company. You can find a Pop Booking Agency that hires promo or event models, by Googling event models by location. A lot of times, if there is not a staffing agency that works exclusively with models and events, modeling agencies are able to offer promo or event models from their roster.
A Brand Ambassador isn’t always a model, but oftentimes, models do Brand Ambassador work. In order to become a brand ambassador, one must apply to work for a company that hires for these jobs.A Brand Ambassador’s job is to promote a product or brand in a positive light in order to obtain brand awareness and increase sales. Brand Ambassadors are paid hourly and their specific duties usually include handing out samples or flyers for the product and engaging with customers. They are the essence of the brand and company they are working for, so when booking one make sure they meet all of your criteria that you would want your customers to notice about your product. This is a great marketing strategy that can enhance potential customers’ experience when learning about your product.
We allow you to customize your street team from our roster of dedicated, beautiful, and professional model staff. Our staff knows what it takes to go out into the world with their positive and energetic attitudes, ready for some face to face interaction all to promote your brand. We will create an online deck of models we believe will be the best fit for your street team and you can select who you wish to start building your team. If you prefer we are also happy to put a street team together for you based on your marketing detail.